Public Relations

For brands to build a global reputation, it is important to succeed in today’s vast and dynamic markets. To maintain effective PR in such environments, foreign executives need to be aware of the unique challenges and understand that engagement in these markets can be far more complex than in other business contexts.

What Can We Offer?

At Dawn Rider, our former journalists and communications experts understand precisely what your challenges will be and what will or won’t work in unique and complex communications environments.

We help increase brand awareness, manage, enhance, nurture, and protect your brand’s reputation, improve customer engagement, and expand your communication capacity in every part of your business.

Our specialist PR services include:

PR Strategy & Planning

Global markets are vast and diverse, and it’s essential to include key regions in your brand’s journey to build an excellent global reputation. To establish a strong foothold in any market, everything must be precisely aligned, starting with your PR strategy.

An international brand’s PR strategy should not simply be a translation of existing global content. Brands need to formulate market-relevant communication strategies, develop content tailored to local audiences, and identify and reach their target consumers through the most appropriate media and platforms, all while demonstrating genuine understanding of and respect for local cultures and societies.

Dawn Rider’s PR experts bring decades of communications experience across diverse markets. Our diverse backgrounds enable us to approach challenges from multiple perspectives and deliver a full range of branding and communication strategies that push boundaries, build preferences, and enhance reputations.

We have a proven track record of delivering successful PR strategies and executions for many global brands, and we are here to help you create a PR strategy tailored to your target market.

Media Relations & Media Coverage

It is challenging for overseas brands to understand the unique media landscapes of unfamiliar markets and identify the right approach, but with the right knowledge, your brand holds the key to building a strong reputation and consistently gaining recognition.

Our team of former journalists and experienced communications professionals deeply understand how media operates in diverse markets and have the expertise to craft stories that resonate and make an impact.

Dawn Rider’s media management service helps overseas brands build positive relationships with the media, ensuring optimal coverage and fostering trust in your target markets. 

  • Media relations management:
    Our extensive database of media outlets and journalists is built on trusted, long-term relationships, enabling us to create a tailored media portfolio for your brand. We also handle media inquiries, pitch stories, and identify award opportunities on your behalf.

  • Content creation:

    With years of experience working within dynamic media landscapes, Dawn Rider’s content consultants are experts in news topic selection and content planning. We craft strategic news pipelines for brands and proactively develop creative media themes designed to capture editors’ attention. Our best-in-class content team has proven expertise in writing press releases, speeches, advertorials, social posts, and blogs, as well as delivering high-quality transcreation services to adapt existing content to resonate with local cultures.

  • Media coverage pitch:

    Regular dialogue with journalists is essential to ensuring your brand stands out among competitors. On behalf of your brand, we maintain frequent communication with editors — discussing their needs and identifying opportunities for collaboration. We craft tailored media strategies for every release and connect with targeted media contacts through their preferred channels. With our pitch service, we help overseas brands achieve consistent coverage and build strong relationships within their target media landscape.

PR Campaign & PR Event

Well-planned PR campaigns can significantly boost an overseas brand’s exposure, achieve recognition from key media, create social buzz, and inspire consumers at precisely the right time.

Over the past decade, we have helped numerous brands achieve remarkable results with outstanding PR campaigns. We can help your brand launch the “right big idea campaign” to align with local cultural nuances, capture attention, and resonate with your target audience.

We can also amplify communication campaigns with expertly managed PR events. With many years of experience in organizing events of all sizes, we ensure flawless execution. Our dedicated team will support you every step of the way — from initial brainstorming and idea development to logistics, third-party vendor management, compliance, and onsite management.

Partnership & Expert Endorsement

Endorsements from experts and authorities can significantly boost a brand’s credibility and reputation. Planned partnerships can also be leveraged to enhance communication capabilities in key markets.

We have connections across various sectors to identify the best partners to help build your brand reputation and reach target customers.

We can connect you with strategically beneficial organizations, as well as industrial and academic experts in your target market. Additionally, we can pitch to mainstream media and industry organizations to amplify your message effectively.

  • Academic organisations and individual experts

  • Culture organisations and artists

  • Charity and NGO

  • Medical and healthcare experts

  • Entertainment celebrities and culture IP

Crisis Management

A crisis in an unfamiliar market can derail any brand — but we have the best experts in reputation and crisis management. With decades of experience successfully handling PR crises for both international and domestic brands, we are the ideal partners for protecting your brand in challenging environments.

Our experts bring decades of experience working both as in-house communications professionals for global brands and as long-term agency partners. We fully understand the communication challenges that overseas brands can face in complex markets.

In recent years, fast-growing markets have provided countless brands with unprecedented opportunities — but with growth comes unpredictable challenges.

At Dawn Rider, we have previously helped start-up brands establish internal crisis management systems. We have supported fast-growing brands in improving organizational resilience against PR crises by regularly scanning for potential risks and preparing strategies in advance. Even the most successful international brands face ongoing challenges in ever-changing social environments, and we have been there to support them successfully.

Drawing on our considerable experience, Dawn Rider’s PR experts have developed the comprehensive ‘Brand Shield’ crisis management system to help evaluate risks, plan for potential crises, and rebuild your reputation if needed.

We also provide tailored training and assistance in establishing internal crisis management systems. Our customized training courses integrate practical experience in crisis management and in-house communications and have already benefited many global companies.

SEO

Reaching consumers with the right SEO is essential for overseas brands to reach out and build reputations in the key markets. In many markets, consumers search actions are not only via browsers, but there are also billions of in-App searches every day through various social and E-commerce platforms.

At Dawn Rider, we integrate intelligent SEO as part of our retainer service, to build brand reputation, gain word-of-mouth, inspire sales, and even in crisis management.

  • We tailor strategies for your brand to establish a holistic online search optimisation plan across search engines, social platforms and even E-commerce platforms. We aim to always connect positive and inspiring contents with your products and services to create a closed-loop brand experience for your customers.

  • We analyse and identify the essential keywords your brand can optimise, and we develop content accordingly - to build your profile and engage with consumers in just the right way. 

To discover more about our successful PR services for international brands in dynamic markets, get in touch.