Social Media
Overseas brands need a completely new strategy to adapt to unique and fast-evolving social media landscapes in key markets, in order to attract hundreds of millions of consumers.
What Can We Offer?
Even if you are an experienced social marketer, there is always more to learn about the unique and diverse online landscapes in different markets. It’s not just that these markets use platforms distinct from your own; some major social applications are more advanced and integrated, seamlessly combining social interaction, online shopping, and other functions.
Our social experts have partnered with numerous overseas brands to create comprehensive social media ecosystems, integrating one-to-one communication, curated sales, and customer loyalty programs. Their excellence in social media campaigns has earned them prestigious digital marketing awards.
Our specialist social marketing services include:
Social Strategy & Social Media Presence
The right strategy, supported by a targeted social presence, is the first and foremost step for overseas brands to successfully navigate complex social media landscapes. At Dawn Rider, we understand how crucial it is to help you identify where to start and how to succeed, ensuring you don’t get lost in the maze-like world of dynamic social platforms.
Social Strategy:
Social media competition is intense in dynamic markets. Key platforms each have their own strengths, areas of focus, and weaknesses, and fragmentation makes decision-making complex. Overseas brands especially need a partner like Dawn Rider to guide the way.
At Dawn Rider, we closely monitor every development and change across key social media platforms. We leverage these insights to craft your social strategy, ensuring we deliver on your business goals. From selecting the right platforms to optimize brand awareness, engaging your audience, attracting top influencers, choosing the best e-commerce channels, generating leads, building and managing consumer communities, integrating cross-platform initiatives, and connecting online with offline experiences—we do it all and more.
Social Platform Presence:
Our insider perspective enables us to rapidly navigate the logistics involved in establishing your platform in the shortest possible timeframe. We handle all regulatory requirements, including account registration, trademark compliance, and building and maintaining your website in key markets.
Social Sales & Service System Establishment:
To enhance smooth operation and optimise income, we can tailor your sales and service systems precisely to your brand. We recommend the most appropriate platforms and operation partners in all areas of the business, including finding graphic designers, integrate various tools, and run through detailed trials.
Owned Social Media Management
The language barrier is only the tip of the iceberg for foreign brands managing social media accounts in new markets. Creating authentic local content requires a deep understanding of the culture and a keen awareness of trending social topics.
Brand Accounts Management
Our social account management service covers everything you need to build and maintain an active account, from editorial calendar planning, social content creation, engagement with followers and provision of customer services where your social accounts are integrated with e-commerce.We also create your own SOP (standard operation procedure) to operate and manage the cross-platform social media accounts to ensure a unified look and feel, an evolving content strategy, data analysis and a feedback loop for improvements in response to customer comments.
Brand Community Management
Community management has evolved significantly in recent years, becoming essential for effectively engaging with consumers, building recognition, boosting sales, and enhancing loyalty. We can build and manage your brand community to resonate perfectly with your target audience. Our methods are tailored to integrate seamlessly with local platforms, community culture, and communication environments, ensuring sustainable and long-lasting growth.
Integrated Social Campaign
Although some social media landscapes differ significantly from those in a brand’s own markets, consumers’ content consumption preferences and decision-making journeys often share similarities. Integrated social campaigns present an opportunity for brands to gain exposure, grow accounts, and boost social e-commerce sales.
Translating the best creative ideas into effective campaigns in complex social media markets requires expert insight. With our award-winning social marketing expertise, Dawn Rider’s specialists have a proven track record of success — from planning and implementing campaigns through the right channels to maximizing brand recognition and driving measurable sales.
Transforming social media presence into consumer interest and sales is a valuable process. We can build your brand’s word-of-mouth (WOM) using popular social media methods such as live-streaming and advertorials, while also boosting sales during key promotional seasons and events tailored to your target market.
Influencer Marketing
Whether building strong word of mouth or catapulting a product or service to the top of most-liked lists, the right post from the right influencer at the right time wields enormous power.
Our extensive database of influencers spans diverse sectors, allowing us to find the perfect match for your brand. We can develop strategies to maximize your influencer marketing efforts, handle negotiations and briefings, analyze data, and review performance to ensure optimal results.
To discover more about our successful social media services for international brands in dynamic markets, get in touch.